Brown University has some of the highest academic standards in the country, but head strength and conditioning coach Brandon O’Neall intends to raise the culture in the weight room to an even more elite level.
Teaching and coaching is about so much more than X’s and O’s. Understanding your student-athletes goes hand-in-hand with teaching them how to play the game in your system, and it helps build a consistent culture.
In order to effectively build culture, you have to set clear and decisive expectations. Expectations are program wide and do not only apply to the coaching staff; rather they apply to the whole school – students and educators.